HavePure🌿NATURALLY YOURS, in an initiative supported by Uttarakhand Forest Resource Management Project (UFRMP). It is a forest-linked livelihood Project, backed by Government of Japan through Japan International Cooperation Agency (JICA). The Project is implemented in 850 forest Panchayats (colloquially called Van Panchayats), spread across eight hill districts on the state. The Project is run by a Project Management Unit, which is rooted in state forest department.

UFRMP is primarily focusing on improving livelihood development and income generation of marginalized farmers, particularly those dwelling in forest-fringe areas. The underpinning argument is that economic empowerment of these forest-fringe communities will bring down their dependence on forests, leading to sustainability in management of forest resources.

The Project is providing an all-encompassing and integral support to 1500 Self Help Groups (SHGs) involving 15000 women at present. These 15000 SHGs aggregate to 19 cluster-level federations with a state-level federation at the apex, registered under Uttarakhand Self-reliant Cooperative Act, 2003. The support to these community-based institutions is primarily in the form of institutional building including collection, value addition and marketing of their farm produce.

In the words of Frank Smythe an English mountaineer, author photographer and Botanist, who has equally traversed both, Alps as well as Himalayas, "There is something about the Himalayas, not possessed by the Alps, something unseen and unknown, a charm that pervades every hour spent among them, a mystery intriguing, a man loses his grasp of ordinary things, perceiving himself as immortal, an entity capable of outdistancing of all changes, all decay, all life, all death".

Through   HavePure, we bring to your door steps the immortality, chastity and mysterious charm of Himalayas as portrayed by Frank Smythe, infuse, invigorate and saturate your soul with the sublimity of this unparalleled mountain range of our products.

All the produce, marketed by HavePure, is grown naturally with traditional farm practices in the pristine Himalayan landscapes, interspersed with bountiful snow-fed rivers. The farm produce grown in the project villages by our women SHG members imbibes the purity of these unsullied waters, thus making our products not only a source of priceless minerals and nutrients in pristine form, but also impart a unique taste to satiate the taste buds of best of food connoisseurs.